Resume

Experience

ASSISTANT DIGITAL EDITOR
Travel + Leisure • New York, NY • Feb. 2017–present 

• Developed an editorial commerce strategy that generated a 450% revenue increase year-over-year
• Manage freelance writers and T+L editors in the creation of commerce content
• Use SEO tools to determine new shoppable keyword opportunities and work to rank them once published
• Interpret sales and traffic data to identify new topics and tactics to test
• Oversee content inclusion for newsletters, approve subject lines, and craft copy for Deal Alert newsletters

EDITORIAL OPERATIONS ASSISTANT
Travel + Leisure, Time Inc. • New York, NY • Oct. 2015–Feb. 2017

• Supported the Editor in Chief by addressing (or more importantly, anticipating) day-to-day business needs
• Edited and wrote digital commerce stories, including several pieces that continue to top monthly revenue reports
• Liaised with writers, editors, and the finance team to process payments and troubleshoot issues
• Developed new processes to ease editorial operations and to analyze the data for a major tent-pole survey

FREELANCE WEB EDITORIAL PRODUCER
Vogue, Conde Nast • New York, NY • Sept. 2015–Oct. 2015

• Worked at a fast pace to publish articles, slideshows, and videos using three content management systems
• Coordinated with writers, editors, researchers, designers, and copy editors to finalize content packages
• Served as the final set of eyes with meticulous attention to detail before content was pushed live

FREELANCE PHOTOGRAPHER
Richelle Szypulski Photography • June 2013–present

• Hired by publications, events, and private clients to take pictures both in studio and on location
• Enhance, retouch, and resize photographs for print and digital use

CONTENT MARKETING MANAGER
Insight Marketing Solutions • Pittsburgh, PA • July 2014–June 2015

• Created this role to refine the editorial process for client content
• Edited content for grammar, brand voice distinction, and optimization for search and social promotion
• Led analytics and ideas meetings for editorial calendar development
• Trained new hires, delegated copy team tasks, and monitored workload for three direct reports
• Worked across the development, design, SEM, and creative teams informing anything involving words
• Measured content performance and tailored strategy based on data

SOCIAL MEDIA STRATEGIST
Insight Marketing Solutions  Pittsburgh, PA • July 2013–July 2014

• Strategized and implemented organic and paid campaigns for client social channels
• Maintained daily interactions with a quick response rate and client-tailored voice
• Designed landing pages and promotional apps for Facebook campaigns

STAFF EDITOR
The Globe – Point Park University Newspaper  Pittsburgh, PA • Jan. 2011–Apr. 2013

• Conceptualized and executed a complete redesign of the print edition of the paper and graphics for the website
• Designed section layouts with Adobe InDesign, edited copy, pitched story ideas, and advised writers
• Wrote stories and took accompanying photographs for a wide range of topics

COLLEGE BRAND AMBASSADOR
ModCloth  Pittsburgh, PA • Sept.–Dec. 2012

• Founded a fashion club on Point Park’s campus to promote personal style in students through events and social media
• Acted as a liaison between ModCloth and the university to develop brand awareness

LOOKS ON CAMPUS CONTRIBUTOR
CollegeFashion.net • Jan.–June 2012

• Photographed street style of college students and conducted interviews about personal style for blog posts

EDITORIAL INTERN
Pittsburgh Magazine  Pittsburgh, PA • Aug.–Dec. 2011

• Published features and photographs in Pittsburgh WEDDINGS magazine and weekly e-newsletters
• Filmed and edited a behind-the-scenes video for a fashion editorial shoot
• Developed persistence in fact-checking and copy-editing

Education

New York University, New York, NY
Summer Publishing Institute

Point Park University, Pittsburgh, PA
Bachelor of Arts, Multimedia
Bachelor of Arts, Journalism & Mass Communication
summa cum laude

Skills

AP style, Google Analytics, Parse.ly, Drupal, WordPress, Adobe Creative Suite, basic HTML